Studio 10 via dei condotti
Virtual reality and 3D rendering technologies allows people to imagine how imageries in 2D will look like in reality. However, classic device of Trompe L’oeil which Roman’s excelled can still give depth and reality to 2D painting. Film shooting set creating Roman street Via dei Condotti was devised in Tokyo subtly telling the street is where Roman jeweler Bulgari originated and the jeweler’s strong link to Roman film studio Cinecitta which enjoyed proliferation in the 1960s. Trompe L’oeil painting of Spanish staircase added depth to the setting. Another eponymous Roman establishment Café Greco was recreated with founder of the jeweler’s portrait hanging on the wall and original inventory printed on time-worn like paper sourced from Japanese paper dealer Takeo. All these surrounding gave guests to imagine the culture that cultivated the jeweler.