Japan Star Studs

Jimmy Choo

Launch campaign for Jimmy choo's Japan exclusive star studs collections’ 10th anniversary. The private party for the brands’ top clients, influencers & PR was held at a space carefully chosen for its rawness & exposed cement walls that were a direct link to the streets. Steel mesh, large oil cans, short skateboarding ramp, etc were some elements used to liven up the space. The DJ deck was composed of structure, and the lighting & music was set to reflect electronic music ambience. The e-vite consisted of a sticker tagging short video animation and the print invite consisted of a set of the actual stickers. A tall zine comprising of Pack-shots by Koichiro Doi along with street visuals was created.