Yearly campaign initiated by French Tourist authority to introduce spirit of France to Japanese consumers. Dots in red, blue and white became the identity of France which is a sparkling country with its spirit jumping freely across national boarder, became the symbol of the campaign. Silhouette images evoking daily life in Paris, taken from paintings by Gustave Caillebotte, Pierre-Auguste Renoir, Edouard Manet, became the backdrop of 11 windows with selection of French made items from the department store adorned each window. In 2017, show windows were decorated with lesser known promenade images from tourist postcards in rural cities in France. In 2018, love-themed phrases written by public figures in French history were posted on the website while viewers were able to play and manipulate with these phrases. The latest campain developed a serie of Joie de Vivre Emoji.