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  • A new Dawn

    Infiniti

    For the October 2023 INFINITI reveal, we crafted a multi-sensory experience event to showcase INFINITI’s core brand principles, inspirations, as well as their new vehicle and logo. The set guides visitors on a transformative expedition, where every step reveals a deeper understanding of INFINITI’s vision and purpose. The first step of the journey has been designed as an engawa, a transition from the outside to the inside. It hosts a scent, sonic, and logo reveal experience. In the final arena, custom-made performances, speeches from key speakers, a light play unveiling the INFINITI EV car, and finger food cocktails for journalists are featured in collaboration with a gastronomic chef. The entire event has been conceived according to the principle of Omotenashi, a sense of thoughtful hospitality characteristic of Japan.